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WYN JumpStart

Digitising Your Ideas

JumpStart is an entrepreneurship training programme that spurs the disruptive innovation capacity of young entrepreneurs. The programme empowers its participants with essential skills, to create a viable business idea with a higher chance of succeeding in the digital marketing sales funnel. The programme structure is shaped by workshops, discussions, teamwork as well as interacting with successful entrepreneurs.

Programme Outcomes

  • Development of new or enhancement of existing entrepreneurs with significant potential
  • Digital validation of developed businesses in terms of usefulness and self-sustainability
  • Online commercialisation of validated businesses
  • Building an integrated end-to-end support structure for entrepreneurs

Targeted participants

  • Ideation stage entrepreneurs
  • Early-stage entrepreneurs
  • Offline entrepreneurs seeking to enter the online sphere

Schedule

5 July 2022 // 3pm – 5.30pm


Opening Dialogue with Ebrahim Patel, Chairman, WIEF Young Leaders Network


JumpStart Module I - Gearing Up for Success


Goal setting is an essential component of setting up and owning a business and without which you lack focus and direction. This module highlights steps that transcend the specifics of your goals and guide you to formulate goals that are accomplishable.

Module outlines:

  • Entrepreneur mindset and how to overcome fears
  • Setting up your rapid minimum viable product (MVP)
  • Criteria for evaluating your MVP centre
  • Identifying your ideal customer

FIELD WORK: Offsite work on module I

  • Framework building and critique session

Trainer:

  • Yusuf Jaffar, growth hacker, corporate innovator and business accelerator

12 July 2022 // 3pm – 4pm


JumpStart Interchange: Running Your First Marathon


This is an open conversation with a successful entrepreneur on how to take the first steps as an entrepreneur and stay true to the course.

Facilitator:

  • Yusuf Jaffar, growth hacker, corporate innovator and business accelerator

19 July 2022 // 3pm – 5pm


JumpStart Module II - Digital Value Proposition (DVP)


To effectively maximise the use of online channels for your business, a distinct and explicit digital value proposition (DVP) must be developed for your target audiences. This should compel customers to click on, buy your product, return and even share their experience. This module will direct you to establish your DVP, understand its rationale and why it is essential to any successful small business.

Module outlines:

  • Customer journey mapping
  • Designing your value proposition
  • Testing your value proposition

FIELD WORK: Offsite work on module II

  • Time to get your hands dirty and see if your value resonates with your customers

Trainer:

  • Yusuf Jaffar, growth hacker, corporate innovator and business accelerator

26 July 2022 // 3pm – 4pm


JumpStart Interchange: Value Creation – Delivering Unique Values to Customers


This is an open conversation with a successful entrepreneur on the journey to discovering value propositions and how to effectively communicate them to engage customers.


Facilitator:

  • Yusuf Jaffar, growth hacker, corporate innovator and business accelerator

2 August 2022 // 3pm – 5pm


JumpStart Module III – Digital Market Validation (DMV)


Do not blindly launch your business or product. Get the market intelligence required from your potential clients before launching a new product or entering a new market. This module outlines digital methods and tools to validate your business idea with your target market to gain feedback on their preferences.

Module outlines:

  • Introduction to market validation
  • Demand generation
  • Market experience design
  • Finding your marketing unicorn
  • Evaluate and improve your results

FIELD WORK: Offsite work on module III

  • Find your first customers

Trainer:

  • Yusuf Jaffar, growth hacker, corporate innovator and business accelerator

9 August 2022 // 3pm – 4pm


JumpStart Interchange: Building a Digital Growth Engine


This is an open conversation with a successful entrepreneur on his or her company’s growth machine, the journey, ups and downs and lessons learned.


Facilitator:

  • Yusuf Jaffar, growth hacker, corporate innovator and business accelerator

Closing & End of Programme

16 August 2022 // 3pm – 4pm


Post JumpStart: An Online Pitching Session for JumpStart Entrepreneurs


Selected WIEF JumpStart entrepreneurs with viable products get the chance to showcase and pitch their products on WIEF social media platforms for product outreach. Best products stand a chance to be featured on WIEF digital magazine, In Focus.


Facilitator:

  • Yusuf Jaffar, growth hacker, corporate innovator and business accelerator

Trainer

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Yusuf Jaffar

growth hacker, corporate innovator and business accelerator