MOCAfest Masterclass Series is a mini programme that is an extension of the annual festival, Marketplace of Creative Arts (MOCAfest). It is to heighten creativity and exchanges within the arts community. The Series aims to promote dialogues between MOCAfest’s growing community of international artists. This is in line with WIEF’s objective to strengthen networking and exchanging of ideas, information, and knowledge.

Upcoming Events

No Upcoming events.

Past Events
WYN Mocafest Masterclass – Impact of Digital Technology on the Arts
11:00 AM (UTC +8:00)
17 November 2021
Kuching, Sarawak, Malaysia
8.30am - 10.00pm
1 - 4 September 2015
WYN Mocafest Masterclass – Impact of Digital Technology on the Arts
11:00 AM (UTC +8:00)
17 November 2021

At this pivotal moment when the prosperity of arts has been constrained by the COVID-19 crisis, this virtual MOCAfest Masterclass edition is designed to empower artists to embrace the digital revolution. Hopefully, to successfully bring out new dimensions in contemporary art practices, marketing and selling.



Impact of Digital Technology on the Arts

11.00 am - 11.05 am MOCAfest Pop-up

A solo performance by WIEF MOCAfest artist.

11.05 pm – 12.00 pm Impact of Digital Technology on the Arts

Digital art is moving at a rapid pace. New ways of creating, advertising and selling sparked by COVID-19 and the impact of social distancing are quickly emerging and growing. Artists are now embracing various technological innovations of printmaking, photography, film and video in bringing out pieces of fine arts. This has broadened horizons of creativity and opened new artistic frontiers. Digital presence becomes more ubiquitous now than ever before to keep the art world afloat.

This MOCAfest Masterclass edition discusses:
• How digitalisation is shaping arts entrepreneurship and makes arts more lucrative and accessible
• Digital arts and its positive impact on the environment
• The eventual consequences of the influence of technology on artists
• How would the future of online art market look and how would the industry sustain in light of digital impacts

Krista Kim (Speaker)
Contemporary Artist and Founder, Techism Movement

Krista Kim is a contemporary artist and founder of the Techism movement (2014), whose work explores the concept of digital consciousness. Her interest in digital technology and its revolutionary effects on human perception, media, social structure and communication had led her to work in both digital and physical realms.

During COVID-19 lockdown, Krista continued to explore the creative potential to utilise screens as digital instruments of well-being by creating ‘Mars House’, a completely virtual environment using her digital zen philosophy as the first ‘Metaverse home’ for sale as a Non-fungible token (NFT) in history in 2021. The piece received global acclaim and was the highest grossing sale on an NFT on SuperRare.

Krista was chosen by Louis Vuitton as a #Louis200 visionary, Top 30 Most Influential People of the Metaverse by Read and Write magazine, Global Ambassador of Superworld, among others and a founding member of 888tnw.com. Kim made an iconic collaboration with Lanvin in 2018. She collaborated with Mercedes Benz EQS for She’s Magazine curated by Alicia Keys. She was part of the Proof of Art exhibition at Francisco Carolinum Museum in Austria and was in a curated auction by Steve Aoki at Sotheby’s. She was creative director for Utah Jazz NBA Team, JazzXR campaign and the first Sports Team Metaverse NFT in history.


Asif Sinan (MOCAfest Pop-Up)
Musician, Composer and Singer

Asif Sinan is a quintessential world musician from Pakistan who blends genres of Indian classical with jazz music. A summa cum laude music graduate, he has gained recognition for playing raagas on the guitar and changing its tonal quality to make it sound like a sitar. He has also collaborated with numerous jazz, brass, folk as well as Grammy Award winning musicians from countries such as Germany, Cuba and Australia.

Asif is an International Visitor Leadership Programme (IVLP) alumni and a WIEF MOCA Fellow. He is a TEDx fellow recognised as a potential breakthrough artist of South Asia and has toured United States, United Kingdom, Mexico, United Arab Emirates, India and Germany extensively.

Asif has worked closely with Oxford University Press and a visiting faculty at Aga Khan Medical University teaching music to doctors. He is a member of Samvaad Foundation that promotes music in Pakistan especially in the underprivileged areas.


Altimet (Moderator)
Songwriter And Entrepreneur

Altimet is an award-winning rapper, songwriter and entrepreneur with a career spanning over two decades. Altimet cemented his name as hip-hop royalty in Malaysia and around Southeast Asia. The legendary rapper kicked off his career in the music industry in early 2000 and has since shared the stage with multiple world-renowned musicians, artists, producers and songwriters at musical events such as Rainforest World Music Festival, Good Vibes Festival and South by Southwest (SXSW) Festival.

Altimet took a step back from the music industry in 2018 to redirect his focus on business. He currently owns two Joe’s Barbershop outlets, eight Pizza On Fire stations and produced the Recite app with over 70,000 downloads to date. He recently set up his own management company, SVLTAN Management, to further elevate the entertainment industry. SVLTAN Management essentially provides artist management, bookings, branding, creative industry consultancy services and entertainment marketing consultation.




Kuching, Sarawak, Malaysia
8.30am - 10.00pm
1 - 4 September 2015

“It’s like chasing a moment, trying to capture a beautiful bird in flight.” – Peter Sanders.

MOCAfest Masterclass Series is a mini programme as an extension to the annual festival, Marketplace of Creative Arts (MOCAfest), to encourage creative and international exchanges with the growing Malaysian arts community.  Align with WIEF’s objective to strengthen networking and exchanges of ideas, information and knowledge, the Masterclass series aims to promote dialogues between MOCAfest growing international creative artists with our local community.

This year, we are delighted to collaborate and host the Art of Seeing Sarawak with Peter Sanders, who was a MOCAfest artist in 2014.  Photography is a growing interest in the local arts scene in Malaysia which could benefit from Peter’s years of experience in photography and capturing cultures and traditions from 40 countries.  The programme will be held in Kuching, Sarawak which brings an array of cultures and richness in nature.

The programme is designed to teach and instil the ability to tell a story through pictures. The best way to learn is from people who have mastered their craft. We want to create such an environment in different places in the world where everyone, from the beginner to the expert, may benefit from Peter’s vast knowledge and experience of photography and storytelling. The programs consist of four master classes, which form the core of the programme, covering various topics. Peter shares his experiences and stories and then demonstrates. This is followed by opportunities for each participant to shoot pictures at various locations in the area.

As part of the programme, each participant, under the mentorship of Peter Sanders, will be able to produce one photograph which will be showcased at the 8th MOCAfest, 3-5 November, held in Kuala Lumpur.

Day 1 | Tuesday, 1 September 2015 | UNDERSTANDING CONTEXT

7.30am - 8.30amBREAKFAST
8.30am - 9.00amDepart to iCube Innovation
9.00am - 9.30amWelcoming Note
9.30am - 10.00amIntroducing Yourself
10.00am - 11.00amCan Photography Be Learnt or Is It a Gift?
11.00am - 12.00pmDigital versus Film – Is There a Difference?
12.00pm - 1.00pmImportance of the Perfect Exposures – Finding the Perfect Equilibrium
1.00pm - 2.30pmLUNCH
2.30pm - 3.30pmThe Etiquette of Photography. Paparazzi, Reportage or the Silent Observer
3.30pm - 4.00pmBREAK with Tea/Coffee
4.00pm - 5.00pmUnderstanding Color – In the Deepest Sense. What the Master Say

in preparation for Day 2 visit to Kubah National Park

5.00pm - 5:30pmDepart to Kuching Waterfront
5.30pm - 7.00pmPhotography on Site: Kuching Heritage Trail
8.00pm - 9:00pmDINNER
9:00pm ONWARDSDepart to Hotel

Day 2 | Wednesday, 2 September 2015 | NATURE

7.30am - 8.30amBREAKFAST
8.30am - 9.00amDepart to Kubah National Park
9.15am - 12.00amPhotography on Site: Kubah National Park
12.00am - 2.00pmLUNCH
2.00pm - 2.40pmDepart to iCube Innovation
2.40pm - 3.00pmBREAK
3.00pm - 4.00pmPortrait Photography – Meeting Mountains

-in preparation for Day 3 visit to Mongkos Village.

4.00pm - 6.00pmPost Photography Feedback Session with Tea/Coffee
8.00pm - 9.30pmDINNER
9.30pm ONWARDSDepart to Hotel

Day 3 | Thursday, 3 September 2015 | PEOPLE & LIFESTYLE

7.00am - 8.00amBREAKFAST
8.00am - 10.00amDepart to Mongkos Village
10.00am - 1.00pmPhotography on Site: Mongkos Village

•Meet and greet with local communities in Mongkos
•Explore the longhouse and their history by local people
•You will explore flora and fauna in Mongkos
•Rubber and pepper garden trip.
•Fruits testing (during fruit season)

1.00pm - 3.00pmLUNCH
3.00pm - 4.00pmDepart to iCube Innovation
4.00pm - 5.00pm‘Turning Into the Moment.’ Understanding Henry Cartier- Bresson Famous Quote
5.00pm - 6.00pmLight & Shadow – Is it out of Fashion?
6.00pm - 7.00pmPost Photography Feedback Session with Tea/Coffee
7.00pm - 7.15pmDepart to Topspot Seafood
7.15pm - 8.30pmDINNER
8.30pm ONWARDSFree to roam the City

Day 4 | Friday, 4 September 2015 | THE LONGHOUSE

7.30am - 8.30amBREAKFAST
8.30am - 8.45amDepart to iCube Innovation
9.00am - 10.00amThe Principles of Architectural Photography
10.00am - 11.00pmPhotographing What Cannot be Seen
11.00pm - 12.00pmDepart to Sarawak Cultural Village
12.00pm - 1.00pmLUNCH
1.00pm - 2.00pmFriday Prayers
2.00pm - 2.30pmPhotography on Site: Kampung Santubong
2.30pm - 5.00pmPhotography on Site: Sarawak Cultural Village

•Iban Longhouse
•Bidayuh Longhouse
•Orang Ulu Longhouse
•Melanau Tall-house
•Chinese Farm House

5.00pm - 5.30pmDepart to Hotel
5.30pm - 6.45pmClosing Session & Final Feedback Session with Tea/Coffee
8.00pm - 10.00pmDINNER


Peter Sanders is an internationally award winning photographer who began his career in the 1960s as one of London’s leading photographers of rock musicians, photographing Jimi Hendrix, Bob Dylan, The Rolling Stones, The Who and many more.

In 1971 Peter travelled on a spiritual quest to India, afterwards to Morocco, then to the Holy Cities of Makkah and Madinah.  From his ongoing travels, he has built up a huge photographic archive of over a quarter of a million photographs of the Islamic World, its people, architecture and cultures. His work is shown internationally in exhibitions, presentations and books. Recently, Peter created the ‘art of seeing’ photographic workshops to encourage young people into the creative arts.

His empathy with both spiritual masters and ordinary people has opened many doors and allowed him to photograph many of whom have never been photographed before.

Peter continues to travel worldwide on a number of commissions for a variety of international clients.

Haniza 'Amira HamzahDirector, ATalent AcademyMalaysia
Hariz Zakwan Abu BaharimExecutive, Akar Merah Selatan Sdn BhdMalaysia
HaziqahZuhuriArtist, ScrummyCakeDesignMalaysia
HiremPervazWorks at IBMBelgium
Ikramul haqWorks at HavecoUnited Kingdom
Mohd Shahar AbdullahMD, Akar Merah Selatan Sdn BhdMalaysia
Noor Laili Yahya AliN/AMalaysia
Praveen DranN/AMalaysia
Ridzwan RazaleeN/AMalaysia
Shamina HaqWorks at Slough CouncilUnited Kingdom
Shuhada HasimWorks at Shu Ink & PeopleMalaysia
Siti Aisyah JabaruddinN/AMalaysia
Azam HishamCo-Founder, Biji BijiMalaysia
Yasmin LaneN/AMalaysia

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